Apr 11, 2022
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Why short videos can attract so many users around the world, TikTok's success provides us with ideas: limited time setting, rich visual entertainment, provoke extremely short attention, win with more, and have extensive and easy-to-learn editing at telemarketing list the same time features, with a powerful artificial intelligence engine, and encourages users to cross-share content.  Along these lines, we can try to understand the various strategies that various platforms have developed over the past year to attract ordinary users. The first is a feature update on video editing. Typical is the extension of video time, and TikTok will extend the user creation time to 3 minutes in 2021, which provides more flexibility telemarketing list for the creation of specific types of content (such as shooting cooking demonstrations, beauty tutorials). Similarly, Instagram Reels has also upgraded the duration support from the initial 15 seconds to the latest 1 minute. However, the advantage of TikTok is not only the length of the video, but also a rich set of functions - special effects library, AR tools, music resources, and special tools between creators (such as the Duets function, which allows users to interact with others when creating videos). video of one person reacting) created a conversation. In the past year, the platform's actions to expand music reserves and add effects are all continuous improvements to its existing advantages. These main features are also the update directions for other platforms. Instagram reels, for example, have added a Duets-like "remix" feature, and recently added text-to-speech (which helps blind and low-vision people understand written text), voice telemarketing list effects, video responses, and more. Of course, while the functions are converging, the platform is also trying to retain its own advantages and characteristics. Pinterest's Idea Pins focus on tutorials or recipe making, which are often the top searches on the platform. Secondly, the short video platform is also continuously updated at the product level, focusing on improving user experience in viewing, socializing and sharing.